Huaihai Road & Xintiandi

Huaihai Road & Xintiandi Overview

Huaihai Road is known as Shanghai's "avenue of fashion," while Xintiandi blends traditional shikumen architecture with modern shopping and entertainment. A trendy area with boutiques, cafes, and nightlife.

Huaihai Road & Xintiandi is one of Shanghai's most fashionable and culturally rich destinations. Huaihai Road, often called Shanghai's "avenue of fashion," is lined with trendy boutiques, international brands, and stylish cafes. Xintiandi, meaning "New Heaven and Earth," is a unique district that beautifully blends traditional shikumen architecture with modern shopping and entertainment.

What makes this area special is its unique blend of old and new. Xintiandi preserves the historic shikumen (stone-gated) houses while housing modern boutiques, cafes, and galleries. Huaihai Road features a mix of designer stores, concept shops, and trendy restaurants. It's a perfect place to experience Shanghai's dynamic fashion and culture scene.

Huangpu/Xuhui District

2-3 hours

Free

All Year

Tour Route Trendy Shops Food & Coffee

Recommended Tour Route

1. K11 Art Mall - China's first art shopping mall with regular exhibitions. B3 level features an art museum. You can walk directly to Xintiandi Plaza from B1.
2. Xintiandi Plaza - Food-focused mall. Perfect for a meal break after shopping.
3. Xintiandi North Block - Preserved shikumen architecture with Qing brick and red brick walls combined with stylish shops. Great for photos! A peaceful coffee district by day, transforms into a lively social hub at night.
4. Xintiandi Style I & II - Across the street from North Block. A gathering place for young fashion with designer brands and influencer shops. Connected by a skybridge on the second floor.

Route Map

K11 Art Mall

Xintiandi Plaza

Xintiandi North Block

Xintiandi Style II

Must Visit Trendy Shops

1. London Puppy Bakery - British-style bakery with eye-catching pink exterior. Recommended: Crispy egg tarts. Many people start their visit here.
2. Looknow Lab - Plush toy lovers must visit! A whole wall of Jellycat with complete selection. Cute canvas bags and accessories available.
3. Photo Booth - Hongdae-style photo booth. Custom hand-drawn designs available, no queue needed.
4. KWL - 2000 sqm Korean-style clothing store with spacious layout. Sweet and trendy women's clothing.
5. HARMAY - Global beauty collection store with travel-sized luxury skincare and cosmetics. Perfect for frequent travelers.
6. New York Bagel Museum - Xintiandi classic. Bagels with firm texture. Recommended: Scallion savory or chocolate/garlic flavors.
7. APM CUBE - Located in Xintiandi Style II B2. Like a mini Korean street with Korean-style clothing, accessories, toys, and fragrance shops.

London Puppy Bakery

Looknow Lab

Photo Booth

KWL

HARMAY

New York Bagel Museum

APM CUBE

Food & Coffee Spots

1. PAO PAO Bakery - Popular bakery. Recommended: Farmer's ciabatta series and jasmine cream vanilla milk tart. Crispy exterior with sweet filling.
2. A Yuan Braised Pork Rice - Located on Xintiandi Plaza 4F. Pan Weibo's favorite spot. Braised pork rice is fragrant, small portion with drink is satisfying.
3. IL TEATRO Italian Restaurant - Located in Xintiandi Plaza. Tiramisu praised as "so delicious it makes you cry", cream like ice cream.
4. Xiao Niangniang - Near Sinan Road. Authentic Ningbo cuisine around ¥100 per person. Signature: Marinated green crab and braised pork.

PAO PAO Bakery

A Yuan Braised Pork Rice

IL TEATRO

Xiao Niangniang

Detailed Information

Location

West Nanjing Road & Huaihai Road, Huangpu District, Shanghai

Opening Hours

• Stores: 10:00 - 22:00
• Cafes/Bars: 10:00 - late

Best Time to Visit

October - November (spring-like weather) and March - May

Evening visits (19:00-21:00) for light shows

Tickets

Entrance: Free

Shopping: Varies by store

Reservation Information

• No reservation needed
• Popular restaurants may require booking

Transportation

• Metro: Lines 1, 9, 10
• Bus: Multiple lines available
• Walking: Easy access